Browsing Archive October, 2017

How to Turn Customer Data into a Buyer Persona

Buyer personas can be instrumental to successful marketing campaigns – especially online. By giving you a deeper and more complex understanding of the people you want your product or service to appeal to, you can develop targeting campaigns and marketing materials which entice precise demographic groups – we’re all different after all.

This “targeting” approach to marketing, which draws on concrete data about consumers, is especially useful today as machine learning, AI and marketing automation all make embracing all of this data much more manageable and practical.

Want to send a “perfect pitch” to a 25 year old female customer who abandoned her shopping cart at checkout to remind her that her purchase is waiting? That’s totally possible. Want to send an email alert to a 45 year old male customer when an item they viewed on your site is discounted – plus information on other products they might like? Easy peasy!

But to strike the perfect chord with this technology, you’ll need to know more about who you’re selling to…

Whether you compile of the customer data already on your system like loan provider Wonga (take a look at their infographic for inspiration), undertake consumer surveys using tools like Smart Survey or interview customers over the phone (or even one-to-one) to paint a picture of your average customer, this type of research will generate valuable findings you can turn into buyer personas. These personas can then form the foundation of your new marketing strategy, making every approach and strategy you harness more precise and more powerful.

So how can you turn all of this data into personas?

  1. Condense & collate

The first thing to do with any set of data is to organise it. Transfer all of the information you have to hand into one spreadsheet so you can see clearly what you’re working with.

  1. Pick out patterns

Next, start exploring your data. Does anything stand out? Are any patterns emerging? Do most of your young customers appear to work in similar sectors? Do homeowners buy more frequently? Try turning your data into different graphs and charts so you can visualise it more clearly and see stand-out trends.

  1. Outline your personas

Armed with this knowledge, start building your personas, based on the key “stand-out” groups you’ve identified. Make sure you don’t overstretch yourself. Think about how much content you have the capacity to create and the marketing resources you have to hand. How many different sets of materials can you realistically create? Ensure you work within your means. If you have the resources for lots of personas, get as specific as you can. If you can only handle three, keep your definitions broad.

At this stage you’ll want to list their basic stats, based on your research. Average age, gender, education level, living situation, employment, marital status, tech usage etc.

  1. Flesh out your personas

Now it’s time to start thinking about your personas as real humans and considering their motivations. With their basic details listed, think about what each fact means in terms of why they might want your product or service, what types of content would get their attention and what would provoke them to buy. Keep going with these types of questions until you’ve completely fleshed out the character and can use it as a template for your marketing.


Why Should You Use Steel Braided Hose?

Steel braided hose is popular in a range of industries thanks to its advantages over composite hose or plastic hosing – but what are these advantages, and how can they help your business?

First off, steel braided hose is made from a steel pipe or tube with corrugations set along its length, making it flexible. Once this has been done, a steel weave made from hundreds or thousands of interwoven steel slats is wrapped around the hose, like a sheath. This helps mimic the internal structure of veins and other vital blood vessels, with a flexible conduit protected by expansion- and abrasion-resistant materials on all sides.

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Thanks to this structure, steel braided hose is able to flex and bend while remaining highly resistant to damage, heat and pressure, making them ideal for intensive industrial applications such as high-pressure liquid piping and the absorption of movement and vibration in a system.

Thanks to a structure which is resistant to expansion and wear, steel braided hose has a huge range of uses in industries including the petrochemical, steel smelting, chemical production, automotive and energy generation industries, among others. Any industry which values extremely durable hose, able to withstand corrosion, high temperatures, impact damage and caustic atmospheres, may benefit from the use of steel braided hose.

Steel braided hose is, thanks to its corrugated hose core, a seamless way to transport fluids, and thanks to this seamlessness, it is perfectly suited to transporting gas under high pressure or piping thin liquids under any pressure constraint. While steel braided hose can resist a wide variety of pressures and temperatures, it should be noted that the pressure capabilities of the hose decrease as the temperature increases – this can be countered with additional layers of braiding, which will in turn decrease the flexibility of the hose.

Nevertheless, steel braided hose is perfect for use in correcting misaligned pipework, connecting pipes separated by moving parts, absorbing vibrations and movement, piping through a vacuum or under pressure, or piping pressurised fluids and vacuums as necessary. Stainless steel braided hose is even highly resistant to corrosion, and can maintain a good functional lifespan even in caustic atmospheres or pumping corrosive chemicals. Even two of the most inhospitable environments to steel – ocean water and coastal environments – are no match for stainless steel braided hose, since Type 316 stainless steel braided hose is suitable for sub-sea drenching and marine use, and will not simply corrode away like a normal metal would.

Where necessary, materials other than steel may be used for your braided hose, but these specialist materials – which include bronze and monel, are usually suited only for specific purposes, rather than the all-round excellence of braided steel.

If you need more information on braided steel hose and how it can help your business, just call the experts at Proflex Hose on 01257 220 010 today! They will be able to provide all the information you may need to come to an informed decision on your purchase.


Opening a Marijuana Dispensary. How Much Will It Cost?

Legalization goes on spreading, and investors, business people, and entrepreneurs across the country are trying to get involved in the “green rush” or the explosive activity of the legal cannabis industry. Opening a medical marijuana dispensary is one of the biggest ways to make money.

According to ArcView Market Research, the sales from retail shops in the industry are projected to account for $21.8 billion by 2020. To open a dispensary, you should understand the requirements and costs associated with it. It’s important to note that each state has its own minimum capital prerequisite.

If you’re interested in opening a marijuana dispensary, consider applying to First American Merchant for marijuana dispensary funding. FAM is a respectable high risk business funding provider and processor that has an A + rating with the BBB. With FAM, you can enjoy unmatched business funding opportunities and the lowest possible rates in the industry.

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  • Startup Capital Requirements

When opening a marijuana dispensary, you must prove you have access to $150.000 in capital. E.g., in Arizona, $150.000 for startup capital is required. In Nevada, you need $250.000 in capital.Massachusetts requires at least $500.000 in liquid capital before you apply for a license.

  • Licensing, Registration and Renewal Fees

In states where medical cannabis businesses are legal, you must pay $5.000 (non-refundable) foran application. States like Louisiana, where a $5.000 application fee along with a $150 licensing fee are required, are on the low end. States like New Jersey, where you must pay $20.000 to apply for a license, are on the upper end.

  • Startup Fees forCannabis Growers and Cultivators

If you’re interested in growing your own weed in addition to opening a dispensary, be aware that there are separate startup fees you should pay. You’ll be charged an application fee and a license fee that is to be renewed annually. E.g., in Nevada, cultivators pay a yearly growing fee, which for producers residing in the state is $3.000. In Connecticut, you must pay $25.000 for the grower’s application fee and $75.000 annual license maintenance fee.

  • Operational Costs

Don’t forget about rent, marketing ($2.000 to get things started), employees ($4.000 – $10.000), security ($15.000-$20.000 to get things up and running), interior ($10.000), and inventory (cannabis ran around $1.000 per pound at the beginning of 2017).

  • Insurance

Annual premises and casualty liability insurance costs vary based on the size of the business and its location. A products liability policy will be required.

  • Other Requirements

Capitalization and licensing fees aren’t the only ones to focus on. In most states with legal cannabis laws, you must adhere to personal guidelines, ranging from age to history of felonies and convictions.

Indirect costs associated with opening a marijuana dispensary can cost you as much as the initial startup fees. Go through the above-mentioned points to get a better idea of how much it costs to open a dispensary.


Indicators in the trade of binary options

Trading binary options is a difficult and responsible process that requires attentiveness and some knowledge. Learning to trade on the stock exchange is possible and necessary, but this is not only the work of tracking visual trends, but also the constant analysis of the market as a whole. Few people know that the main process by which a trader is busy – this is the analysis. Why?

To succeed in trading options, it is not enough just to register on the platform and make a bet. In this case, you can just rely on your luck. A real experienced trader constantly analyzes the market, falling or rising prices for those or other pairs. Any changes can lead to an increase or fall in the price of the asset, even news. In addition, such information analysis helps to accurately identify trends and make the right rate. It is not always possible to track all this on your own by an average trader. That is why all platforms are equipped with trade indicators. Indicators – this is an automatic analysis of the market, which reported to the trader. Based on this analysis, you can independently draw conclusions as to how to proceed.

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Types of indicators

Before you start using indicators, you need to figure out what they are in general. In fact, there are a lot of them, but everything can divided into groups:

  • Trend. This group designed to determine the price hikes for trading pairs. Having established such an indicator, the trader will be aware of the price drop, its active growth or fluctuations. In other words, all the trends of market value.
  • Sliding. These indicators are a more universal option. Each of them has several functions, including calculating the trend reversal point.
  • Bulk. This kind is very similar to the sliding one and can be useful in tandem with others.
  • Oscillators. This is an ideal option for fast trading and strategies such as “60 seconds”.

For a trader, the main thing is to learn how to select the right indicator correctly, and also to analyze its data. The path of success with the use of such data is guaranteed if it is reasonably applied in practice. In addition, the use of these indicators in the binary options trade will help to create your own trading strategy. You can follow your own verified data and earn enough. In addition, this kind of work is already a much higher level.

Option IQ Platform provides all types of indicators for the trader and the convenience of his work with them. The most popular ones among traders – a MACD, Stochastic and Parabolic SAR.



How to check if interest rates for debt consolidation are acceptable?

Addressing repayments for debt is a difficult situation that requires proper attention and planning. For people struggling financially, there are debt relief solutions available. However, choosing to consider consolidation loans, it is essential to look closely at factors such as the capability to pay and interest rates. Here are a few tips on how to identify acceptable interest rates for debt consolidation.

Factors that Affect Loan Interest

The first thing that you need to know about a debt consolidation interest rate is factors that affect computation. Companies compute the interest on a variety of factors. Examples of these include your current credit rating, history, lending policies, and market rates. In each part, providers assess your capabilities and identify your eligibility to pay. For example, when providers check your credit history they will look for actions that show missed or late payments. The data will help them identify your reliability to make repayments. The same also applies to market rates where lending companies try to pattern their decision according to these numbers.

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Identifying Interest Rates

In determining the ideal debt consolidation interest rate, you need to know that the numbers vary. The basis is usually made based on your overall capacity to pay the loan. For individuals with high credit score, they are looking at a rate of 12 to 15 percent. People with average scores get higher rates of 15 to 20{1993f4a5d3342fa976bfa348765429ec85c838cff69263f01b84571393328f33}. On the other hand, people with low credit scores tend to receive higher. That is why it is essential to carefully review your credit history and seek the help of professionals to make the most out of your consolidation strategy.

Check Your Score

Equally significant is making time to access your credit history. It is important to check your score and identify any particular discrepancy or issue. Examining your report gives you the chance to determine which debts you need to consolidate. It gives you an opportunity to identify which companies are charging higher interest rates and put together for settlement. When you learn to assess and fix your finances, you can improve your ability to make consolidation loans work for you.

Research and Compare Rates

Lastly, you need to research and shop around for providers who are capable of providing consolidation loans. It is best to look around for providers with interest rates that match your financial capability. It is also essential to check carefully for firms that offer adjustable interest rates. It can become difficult and cost you more in the long term. The best strategy is choosing a company that offers a personalized way to manage debt. They should come up with solutions that can help you pay off your balance effectively. Also, if you have questions, do not hesitate to ask.

The Bottom Line

Overall, debt consolidation is a viable alternative to reduce debt. However, you must remain cautious in using the method due to potential high interest. The suggestions above are ways on how you can check interest rates for consolidation. The knowledge you gain is vital in helping reduce potential risks and help you achieve the means to manage your finances efficiently.

Debt consolidation interest rates may vary depending on several factors. To understand how it works, visit There are also useful tips on how to manage your debt and credit at
Compare debt consolidation interest rates before you sign any contract. Do not settle and make sure you find the best deal for you. More tips at