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8 Common Branding Mistakes And Ways To Avoid Them

Whether you have just started branding efforts or doing them for years, have you ever thought if they are spot-on or off target? Businesses can invest a lot of money and time on building their brand. However even the most famous companies can make mistakes.

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The fact is that the best branding is a consistent ongoing effort – make a plan, apply it consistently and analyse what you are doing and whether it’s perfect for your brand. But while doing that, you should take care of not doing the following common branding mistakes.

1. Failing to Put the Message as Your Number One Priority

The topmost branding mistake is to neglect the importance of your messaging. The old saying that a picture is worth a thousand words has a secondary value in your branding efforts.

First you should have a cautiously crafted, concise brand message that you can depend on and that will reverberate your target audience. Think upon whether it is unique, deliverable and believable. Are you able to tell what your brand stands for in only 15 seconds? If you are, it’s the foundation of your brand.

2. Having a Herd Approach

You too love certain brands that are not yours. You should not imitate them but learn from them. If you take a “me too” approach, you come to a dead end.

Find out what your competition is doing and then think on what you can do differently. Take help of someone like if required.

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3. Trying to Please Everyone

It’s a common mistake made by companies that they try to make everyone happy. Focus is an essential element of success. By trying to please everyone or most, you are dispersing your focus. And when your effort is not focused, it’s bound to fail.

4. Not Segmenting Your Message

However, there is an exception to the above rule (trying to please everyone). Some brands, like hotels, destinations, etc. have to attract a vast array of target audiences. Here’s where segmentation comes into play.

For example, a tourist destination has to tailor their brand messaging for various tourism interests such as outdoors, history, culture and romantic getaways to attract visitors to consider the destination more than a ski resort for example.

5. Not Finding Your Brand Voice

Your target audience will be quickly appealed by your brand if you offer it a voice. Sophisticated or quirky? Nurturing or professional? Breezy or formal? Decide it carefully and choose it wisely.

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6. Changing Just for the Sake of it

Let’s admit it: you will be fed up of your brand message much before your target audience. It’s therefore essential to refresh every few years. But developing brand equity means staying in the course.

In short, you should change your message but the new message should align with the old one and not totally different so as to make your customers think that it’s not you, but someone else.

7. Not Integrating Your Brand into All Mediums

No matter whether your brand is traditional and classic or edgy and hip, it’s essential that you should show those brand qualities everywhere: from the elevator signage to Twitter, from the in-room directory to company’s Facebook page.

Thus a hotel can take its brand integration even up to the hotel robe hanging in the closet, for example.

8. Not Making Your Branding Tools Accessible to Your Team

Once you launch your brand message, make sure your team is on the same page. Don’t miss (skimp on) the brand guide. It’ll be your bible.

From the front desk to back office, each of your team members should be able to speak for the brand easily, communicate to reflect brand’s voice and create basic marketing materials that stick to your brand vision.

Avoid these mistakes and take correct steps as described above for an effective brand building. If you need more help, reach out BrandQuest at


Top Things You Need to Know about Being a Successful Online Forex Trader

For beginners, forex trading online may seem like an issue. But, one can easily lower their losses by being a little discipline. Most of the online forex broker offer their full support to the customers that allow them to trade without any fear. If you are worried about losing your money, here are some useful tips to avoid all disasters –

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  • You need to define your needs and recognize the markets that you know quite well. When you have some amount of self-awareness, you will easily now your risk tolerance and make fewer
  • Once you know what you want to trade, you need to have a working plan in mind. You need to have a patient approach to trading, especially if you have just started trading.
  • Most beginners fail to pick the best online trading broker for themselves. Selecting the best brokers such as HQBroker online trading will help you validate your gains and avoid all the hard work going into vain.
  • You need to start trading with small sums and then start increasing by considerable amount once you are confident enough and when the account starts to show some profits.
  • It is important that you avoid doing anything that you do not understand. Many people fail because they try to do something that they have no idea about.
  • You need to control your emotions at all times and avoid taking decisions when you are not at your best. It will help you avoid making any emotional choices that can lead to losses.
  • Always keep yourself updated about the latest financial news that will help you make better decisions about your investment.

Remember that forex is all about probability and analysis. It is essential that you follow a certain style of trading and stick to it so that you can earn profits without worrying much.


Use the premium and double-sided banners for effective promotion

Who wants to spend whole money on advertising their brands? Everyone wants to find out an effective and easy way to promote their business. In this modern technological age, many of the people are using the various online methods to promote their business and company. Many of the businessmen have started using premium banners and double-sided banners for a different promotion of their products. Many people use the regular banners for the advertisements but the premium banners would give a great look. The double-sided banners can be used to place in the inside surroundings or rooms of your company.

Premium banners

You can choose to use the premium banners if you want the banners which can work for a longer time. The banners of 18 Oz. work for a longer time as they are heavy-weight. These banners are weather resistant and one can choose to use these banners for a better promotion of their company.  These Vinyl banners are effective for the outdoor advertisements. The Premium banners do come at a little higher price than other ones but the quality is much better and they are attractive.

Double-sided banners

Are you interested in making the promotion of your company by putting information about it on both sides of the banner? These vinyl banners are effective for the double promotion of your products and brands. These banners of 18 Oz. are used by almost all of the people who want to promote their business in a better way with detailed information. One can choose to use different types of themes for better advertisement of their business. The free shipping has been made available by the esigns for their clients. If you are interested in getting these banners, then you can choose to use these banners for better promotion of your products and brands.


How to Become Digitally Reachable to Your Patients: A Guide for Plastic Surgeons

In the US, plastic surgery is a lucrative practice. According to the American Association of Plastic Surgeons, patients have spent a total of 16.4 billion on cosmetic operations in 2016 and the most common were procedures like facelift, breast augmentation, nose enhance enhancement and liposuction.

If you’re a cosmetic surgeon, you know there’s money to earn especially now that more and more people are becoming open about enhancing their physical qualities through such procedures.  But the competition is stiff, and you need cutting-edge marketing best plastic surgeon SEO solutions to drive patients to your clinic.

Marketing Your Practice Digitally with a Website

At a time and age where people search for information online, it is crucial that your practice is easy to find on the web. There are several ways to market your cosmetic surgeon services online, and the first step is a website. Your website serves as the online portal to showcase what you offer and your credibility. It is also the best platform to put up quality content which you can optimize for higher search engine rankings.

Take Advantage of SEO

When it comes to making content, you must merge two crucial factors: quality and SEO. If you want to come up as a top-rated plastic surgeon in your area, then you must ensure that your website and keywords rank high for those searches. It’s also essential to implement best practices for local SEO as people search for professionals like you with a locality in mind. Patients may come from all over the place, but most of them are likely from your local area.

Now, SEO is one thing, and quality is another. The content you post on online platforms must reflect your reputation and depth of knowledge in the industry. It is also vital that content is useful, relevant and informational.

Use Email Marketing

You’re already using email for personal and business correspondences, but you have to know email marketing can significantly improve your online presence too. Email marketing is a more private way to connect with potential and existing customers as you try to speak to them from their email inboxes. You can demonstrate your credibility by sending email newsletters on the latest trends in the industry as well as reminders for your patients’ next appointments.

Be Present on Social Media

Your next several patients could come from Facebook, LinkedIn or Twitter so do not underestimate the power of social media in your practice. Social media is an easy and zero-cost way for advertising your services and building a following. The best thing about social media is that everybody is connected in one way or the other. When one likes, comments or shares on your social media content, you become visible to that person’s circle of friends too.


SEO, website, content and social media are just some of the fundamental yet effective approaches to increasing your practice’s visibility online. When done right, you can turn visitors into subscribers and subscribers into patients.


Different Ways To Conduct Proper Brand Research

Focus groups and surveys are often used in brand research. They offer answers to questions but what questions should you ask? The way in which brand research is conducted is really important for the information you are going to receive. Different themes and topics should be tracked. Industry specific or brand specific insights need to be obtained through options like the following.

Competitive Analysis

With business branding it is really important to understand current market landscape. It does not matter if you are an established company or a new brand is launched. Every business can benefit from competitive analysis as it offers insights to help improve offerings and market position. Social intelligence allows uncovering weaknesses and strengths from the point of view of the customer. At the same time, competition level between demographics and markets is assessed through voice share measuring.

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Brand Awareness

Do people know your brand and do they remember it in an unprompted scenario? These are two really important questions that need answers. A focus group is often the best way to measure the awareness of a brand. However, the information is more complete when social intelligence and surveys are also utilized.

Brand Perception

When you measure brand awareness you understand if people know the brand or not. When you measure brand perception you see what potential and current customers think when they see your brand. Is the brand representing something important for a customer or not? Also, how is this perception when compared with the brands in direct competition?

Brand Associations

When a consumer sees a brand there are associations that are automatically made. For instance, when you are a brand associated with luxury products, it is important to see if admiration and exclusivity are maintained. When aiming for the other part of the market, is the brand associated with cheap, inferior or economy products?

Satisfaction And Sentiments

Social intelligence allows you to analyze sentiments and satisfaction when connected with a brand. You quickly learn about the public opinion about different topics. Human data analysis will surface different nuanced emotions, like anger, joy or frustration. You want to go through such data as you do brand research because you can easily understand if the customer is frustrated or satisfied. When an issue appears, it can be quickly dealt with.

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Shopping Experience

It does not matter if the shop is an ecommerce business or a brick and mortar establishment. In all cases shopping experience perception is extremely valuable. As an example, the average abandonment rate for an ecommerce shopping cart is close to 70%. Knowing why that happens will automatically improve the overalls hopping experience. In a physical store the shopper rarely abandon carts but the shopping experience can still drastically be improved when using data led approaches.

Final Thoughts

At the end of the day, brand research is complex and has to include various tasks that gather a lot of data. All the factors mentioned above are going to help improve branding and overall marketing efforts.


What are Hose Bellows and Why Would I Need Them?

Hose bellows are a type of pipe fitting which are designed to use their unique flexibility to absorb vibration and noise, as well as correcting misaligned pipework or neutralising movement within a system – for example if a motor is causing vibration and shaking, and a conventional pipe would transmit that through the system, a hose bellows can prevent the shaking from going any further, stopping transmission at the free-moving bellows before it carries on.

Ideal for use in pumps and pumping stations to avoid the transmission of vibration and noise from the pump throughout the rest of the system, a hose bellows is usually a short tube of corrugated steel or a moulded rubber tube, sometimes in the form of a ball or other resilient shape, which can make the best use of the rubber’s flexible, shock-absorbing qualities.

This allows a certain degree of flexibility within a portion of your system, and, more importantly, means that you can put an inertial damper into yourpumping station, engine assembly or other motorised pipework. This isn’t just an improvement in comfort and noise levels, it can be mechanically important as well.

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What are the different types of hose bellows?

Hose bellows come in two distinct varieties, as noted above. The first, which has been explained more or less in detail, is the rubber bellows hose.By using thick, industrial-grade rubber, these bellows are able to provide an incredibly robust and tough hose, able to stop vibration dead in its tracks. Longer rubber bellows, or those composed of the traditional ridged bellows structure rather than a more esoteric ball, cube, pyramidor other shape, also has the advantage of using its more pipe-like structure to mimic the capabilities of a flexible hose, allowing some lateral movement or flexibility in the greater structure. This will allow your piping to survive a bend, unexpected or otherwise, making it much more resilient and providing you with some key peace of mind.

The second type of hose bellows is the corrugated steel hose bellows, which, while sometimes laterally inflexible and incapable of bending the way that a thin rubber hose bellows could, provides great strength and vibration absorption ability at low cost.

A corrugated steel bellows is made in a similar way to corrugated metal piping, with ridged metal tubing to allow flexibility and extension. It is then often braced to only allow extension and compression as axes of movement, creating a sturdy bellows which can move in extension and compression, forcing vibrations to travel along its length and be distributed through the bellows instead of transferring on as a solid pipe would. This causes sound and potentially dangerous vibrations to be eliminated or reduced to a negligible level throughout the system.

For more information on hose bellows – either rubber hose bellows or steel exhaust bellows – or to place an order or request a quote for bellows of your choice, you can get in touch with Proflex Hose on 01257 220 010 or visit their website at any time, and simply fill in the contact form there to get in contact. The experts at Proflex Hose will be happy to help you find the bellows that suit your needs!


Reviewing Your Brand – An Important Branding Strategy

There’s no doubt that you should offer your customers the best possible products or services. However, building your brand doesn’t only depend on that. It also depends on how you and your employees maintain your company’s image in the eyes of your customers. And this should be reviewed every now and then.

Reviewing Your Brand

While reviewing your brand, keep in mind that your employees and customers will typically have a sentimental attachment built to it and even may have a sense of ownership of it.

Hence it is crucial to remember that any alterations you make can be sensitive to their relationship with your brand. Strategic marketing consulting firms like BrandQuest advise to consult your customers, employees and suppliers to evaluate the wider perception of your brand and use those findings.

If you find any problems with the experiences of your customers, resist the temptation of simply changing your logo (which is usually wrongly known as “rebranding”) to solve them. It won’t solve the problems and will prove to be costly, e.g. if the problems are associated to failings in your staff training or system.

Keep in mind that the entire customer experience is represented by your brand and not only your stationery or signage, and it cannot be modified overnight. It’s important to review your customers’ experiences with your company regularly.

By doing this, you can get early indications of any component of your brand that is failing and you can take timely action to rectify it. This will save a lot of money for you and will eliminate the requirement of rebranding your entire business.

Opportunities of Growth

The reviewing of your brand will not only show you an underperforming element in time, but will also areas where you can expand your business. Nevertheless, it’s extremely important to utilise your findings of review to see whether your brand can endure being expanded to other products and services.

For example, if your review shows you that your customers intensely connect your brand with specific products, it may be a good idea to introduce new products under a sub-brand, perhaps with a new logo.

For the growth of your business, you must support innovation and advancement of your products and services. This way you can stay ahead of your competitors and effectively fulfill the changing requirements of your customers.

However, your core values should always be reinforced by your brand and your customers should be provided a reliable and consistent experience. Thus your brand may become synonymous to innovation but won’t change in itself.


Because your brand includes most parts of your business, right from stationery to delivery of products or services to customers, it may be hard to set a budget for brand building and maintenance.

Still, it’s advisable to set a budget, or else money can be spent unnecessarily. A budget helps you to focus your mind and prioritise your funds on branding efforts. Before spending any funds, make sure those funds will help fulfill your promises and support your brand values.

Main areas for which you can set a budget are:

  • Design requirements, including signage, logo, product packaging and business stationery
  • Advertising
  • Time you will have to spend on making sure your employees understand your brand
  • Updating your company’s website
  • Your premises

Materials you will need to provide to your employees to let them carry out what the brand promises, for example, cost of customer service.

You need not do all this at the same time. If you are on tight budget, you can allot less money for packaging, advertising and stationery. But it’s advisable to consider your future growth while developing your image since changing it in the future may prove expensive.

If customers and employees have developed a relationship with your brand, it can be troublesome to change.

You can learn a lot about some corporate branding strategy from BrandQuest. Keep in touch with such sources and you can build your brand successfully.


Stewart Albertson & Keith Davidson: Best Estate Planners For You

You may not know what estate planning is and it is quite obvious. Many people often confuse having Will or a Trust, with an estate plan. But that is not the case. Trust and Will forms two integral parts of the plan, and the main key is to have a thought-out and coordinated plan for the said assets. It is also associated with future and personal care. After you have developed the plan from the core, the necessary documents can be well drafted to put those plans into proper action. If you need help with those plans, you are always asked to get along with the Stewart Albertson & Keith Davidson right now.

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Proper plan for you:

Creating that perfect and proper estate plan is important thing, which you can get along with for protecting your family, yourself and assets, from falling into wrong hands. Estate plan comprises of so many benefits, half of which you have no idea. A proper form of estate plan can protect you during your lifetime by offering you with a predetermined plan or those, who can oversee you and the assets when you are not able to take care of it. Without such a proper plan by your side, your well-being can always remain to determination of courts.

After the death:

After your death, the plan can offer your loved ones with the perfect environment for living their lives properly in predetermined and ordered manner. You have already determined the ways in which your assets are to be held, administered and even distributed. Therefore, you are always going to get the place set for your beloved when you are not around or died. A proper estate plan can always provide your family with the best help without going through time consuming and costly court intervention.



Self branding

Everybody in the world wants to be richer in very short time. There are various methods are available to make money online like YouTube, Google Adword, Bing and much more. For every business, promotion is necessary to gain more and more customers but it requires lots of money for promotion. Personal branding is the practice to promote your services and products itself and their career as brands. You can promote products on social media network like Instagram, Facebook, and many others.

It is necessary to build a high-quality website to attract more and more customers within a very short period of time. With the advancement in technology, there are lots of online websites are available on the internet which offers wide range services to help you to make your business. Kevin Charlie is an online website which offers various kinds of services and aids you to make your business successful with their tools. The tools offered by Kevin Charlie are very effective and reliable.

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Kevin and Charlie have a team of expert which post stories on the blog to help other people to self-promote their business. You don’t have to pay any charges for such services it free of cost. You just have to visit the official website and fill the short online form and click on get resources. All these stories are written by professionals who have many years of experience in this business and online marketing.

You can avail such services from them at very reasonable prices i.e. it suits every wallet. You don’t have to worry about your personal detail, all these information are safe with them and they didn’t send it to other unauthorized companies or website. The website also offers comment feature from where you can share your experience about the website. These comments also help you to know about the experience of others. Visit their official website to know more about them.


Research To Learn More About Commercial Bridge Loans

In terms of traditional loan, the bank is subject to work on multiple selected checking processes before approving a loan. Right from procuring accurate details from the borrowers and checking it to working on the credit score, there are so many steps involved before finally saying yes to the deal. That’s why you have to save some time in hand before you can get the loan approved and money transacted to your account. Sometimes, due to emergencies, you are in need of instant money. So, you might want to consider commercial bridge loans as the best substitute and perfect short term financing help.

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Short term monetary help:

You can wait for your conventional loan to be approved once you have commercial bridge loan to solve your current needs. Once the emergencies are under control, you have enough time to wait for the main traditional loan to get approved from the bank. Commercial loans are mostly defined to be short term in nature and won’t cover more than a year. This gives rise to quicker application and approval procedure. The only catch with such loan is that it comes with higher interest rates. Your credit score won’t be checked before approving the loan. The lenders are not going to take any risk, which make the work on higher interest rates.

Paid back on time:

You have the time to repay your quick bridge funding through commercial bridge loans after you have secured a long term traditional loan or have sold your existing property. So, this type of loan is more like getting some time in your hand and wait for the loan to be approved by the bank. The non-financial assets mostly back commercial loans. So, if you have any intention on procuring bridge loan to close on potential investment deal, the property will act as collateral for this current loan with LTV ratios up to 65{1993f4a5d3342fa976bfa348765429ec85c838cff69263f01b84571393328f33}.