In the US, plastic surgery is a lucrative practice. According to the American Association of Plastic Surgeons, patients have spent a total of 16.4 billion on cosmetic operations in 2016 and the most common were procedures like facelift, breast augmentation, nose enhance enhancement and liposuction.
If you’re a cosmetic surgeon, you know there’s money to earn especially now that more and more people are becoming open about enhancing their physical qualities through such procedures. But the competition is stiff, and you need cutting-edge marketing best plastic surgeon SEO solutions to drive patients to your clinic.
Marketing Your Practice Digitally with a Website
At a time and age where people search for information online, it is crucial that your practice is easy to find on the web. There are several ways to market your cosmetic surgeon services online, and the first step is a website. Your website serves as the online portal to showcase what you offer and your credibility. It is also the best platform to put up quality content which you can optimize for higher search engine rankings.
Take Advantage of SEO
When it comes to making content, you must merge two crucial factors: quality and SEO. If you want to come up as a top-rated plastic surgeon in your area, then you must ensure that your website and keywords rank high for those searches. It’s also essential to implement best practices for local SEO as people search for professionals like you with a locality in mind. Patients may come from all over the place, but most of them are likely from your local area.
Now, SEO is one thing, and quality is another. The content you post on online platforms must reflect your reputation and depth of knowledge in the industry. It is also vital that content is useful, relevant and informational.
Use Email Marketing
You’re already using email for personal and business correspondences, but you have to know email marketing can significantly improve your online presence too. Email marketing is a more private way to connect with potential and existing customers as you try to speak to them from their email inboxes. You can demonstrate your credibility by sending email newsletters on the latest trends in the industry as well as reminders for your patients’ next appointments.
Be Present on Social Media
Your next several patients could come from Facebook, LinkedIn or Twitter so do not underestimate the power of social media in your practice. Social media is an easy and zero-cost way for advertising your services and building a following. The best thing about social media is that everybody is connected in one way or the other. When one likes, comments or shares on your social media content, you become visible to that person’s circle of friends too.
SEO, website, content and social media are just some of the fundamental yet effective approaches to increasing your practice’s visibility online. When done right, you can turn visitors into subscribers and subscribers into patients.